Time Warner Inc. gab heute bekannt, dass die Firma ihre beiden Unternehmen Warner Bros. und New Line Cinema zusammanführen wird. Ziel ist es die 40 jährige Erfahrung von New Line Cinema im kreativen Bereich mit der großen Reichweite, dem Marketing und dem Vertriebsnetz von Warner Bros. zu kombinieren. Zwar soll New Line Cinema auch in Zukunft eingenständige Projekte entwickeln, allerdings soll dies in enger Zusammenarbeit mit Warner Bros. geschehen, sodass man effektiver und kostengünstiger arbeiten kann.


Jeff Bewkes, der Präsident und CEO von Time Warner sagt dazu: "We are moving quickly to improve our business performance and financial returns. New Line has built a strong franchise of cutting-edge entertainment. We can enhance its value by combining it with Warner Bros. Given the trend toward fewer movie releases, New Line and Warner Bros. will now have more complementary release slates, with New Line focusing on genres that have been its strength. With the growing importance of international revenues, it makes sense for New Line to retain its international film rights and to exploit them through Warner Bros.' global distribution infrastructure. We can also take better advantage of digital distribution platforms by combining our studios. These changes will enhance our revenue opportunities and drive dramatic cost efficiencies and higher margins at New Line."


Robert Shaye und Michael Lynne, die beiden CEOs von New Line sagen:"New Line has been our respective life's work as well as our second family. While we're sad to be leaving, we're enormously proud to have overseen its extraordinary growth and worked with so many dedicated and talented colleagues. New Line represents innovation, creativity, and independent success. We hope that the company can continue to be a leader in creating entertainment that resonates around the world. We will now focus our efforts on exploring new entrepreneurial opportunities."

 

Quelle: Movieweb.com

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